Arc’teryx Final pitch

This project presents a fully developed brand campaign designed to realign Arc’teryx with its technical performance heritage while strengthening emotional connections with its core audience. Built around The Mountain Mantra—“Obsession with excellence, guided by the wild”—the campaign proposes immersive experiences, interactive retail integrations, and user-driven storytelling. Key initiatives include the Heritage Experience Tour (a traveling exhibition and gear lab), Cold, Wet & Miserable (a documentary-style content series), and Try It. Film It. Keep It. (a hands-on gear challenge generating authentic user content). The pitch integrates digital engagement across TikTok, Instagram, and Reddit, backed by clear performance metrics to track impact. This concept is both a celebration of Arc’teryx’s roots and a forward-looking strategy to reclaim its position as the definitive leader in technical outdoor gear.