This deliverable distills the core elements of a fully developed brand campaign into a visually compelling, takeaway-ready format for stakeholders. Serving as both a recap and a persuasive close, the booklet outlines the campaign’s purpose, brand DNA, activation timeline, budget strategy, and call to action. It captures the essence of The Mountain Mantra—“Obsession with excellence, guided by the wild”—while illustrating how immersive experiences, cinematic storytelling, and interactive digital tools will reconnect Arc’teryx with its roots. Designed to be left with decision-makers after a pitch, it functions as a lasting reference point that reinforces the campaign vision and inspires action.